WHAT IS THE AVATHY METHOD?




I created this workshop to help you identify your ideal customer through a process I call "Avathy"

Avathy is a mixture of two words: AVATAR + EMPATHY.

What is an Avatar?
An Avatar is a fictitious representation of who your perfect customer is. Instead of targeting an audience based on demographics, we target an Avatar based on objections, challenges, pain points, and needs.

Crafting your Avatar will allow you to identify how, when, and where you will communicate with them to present your product or service. 

Empathy is probably one of the essential parts of defining your Avatar. Remember that an Avatar is a person, and this person has feelings and emotions and that those who buy your product are not numbers or zip codes. They are people


Workshop Video Trailer

Play the video to find out more about the Avathy Method Workshop!

WHY IS IT IMPORTANT TO CONSTRUCT AN AVATAR AND AN EMPATHY MAP?



To sell, you need to know. Know who your clients are, know what they like, what they need, their pain points, you need to understand what makes them tick, what makes them become a raving fan. 
 
It would be best if you decoded your Buyer's persona DNA. This workshop is intended to do just that, to help you decipher the core of your ideal customer to improve your sales, conversion rates, and communication. 
  
This course is made a foundation for selling anything, anywhere.

Understanding who your Buyer's persona is, creating a map of how they feel, how they engage, and how "what they need" will provide the correct framework to scale and sell any business you want. 

You can not pretend to target everyone and talk to everyone simultaneously and expect excellent results. That strategy will leave you with low engagement, poor conversion rates, loss of money, and time.

Invest your money and time wisely and reap substantial benefits! 


THE COACHING


6 one-on-one

Coaching Lessons


You are not alone in this journey; I will walk you through every step of the way. We will program our coaching calls for about 60-90 minutes to dig deep into your Avatar.


Coaching Session 1: Discovery Call

Coaching Session 2: Tips-Tricks for your Avatar Map

Coaching Session 3: Avatar Map Tweaks and Final Review

Coaching Session 4: Tips-Tricks for your Empathy Map

Coaching Session 5: Empathy Map Tweaks and Final Review

Coaching Session 6: Avatar Map and Empathy Map Review and Next Steps


SEE YOU INSIDE!


THE VIDEOS & WORKBOOK


THE POSTERS


INSIDE MODULE 1


The Avatar Map

MODULE 1



This workshop includes the creation of the Avatar Map.

The Avatar map has five distinct sections:

  1. Demographic Information
  2. Goals and Values
  3. Challenges and Pain Points
  4. Objections and Roles 
  5. Sources of Information

Each section has a dedicated video diving deep into the creation of your ideal customer.

I will build one Avatar as we move along with you to use it as a reference.

Avatar Map The Coppola Academy

INSIDE MODULE 1


Empathy Map The Coppola Academy

The Empathy Map

MODULE 2


After we Identified our Avatar, we will develop an Empathy Map to obtain more emotional insights into your ideal client. 

The Empathy map has seven distinct sections:

  1. Who are we empathizing with?
  2. What do they need to do?
  3. What do they see?
  4. What do they say?
  5. What do they do?
  6. What do they hear?
  7. What do they think and feel?

Each section has a dedicated video diving deep into your Avatar's psychology and science, tied with marketing principles to make your message highly effective. 


INSIDE MODULE 3


The Bonus Lessons

MODULE 3


The bonus lessons will help you use this new-found knowledge to increase your overall results.

  1. Do I like my Avatar?
  2. Engagement Scenario Stories
  3. The Hero's Journey
  4. Storytelling
  5. Your Negative Avatar
  6. Content Marketing

Each bonus lesson touches on a particular point to enhance all the work you have done and paint a roadmap for your communication and strategy to be more effective.




Avatar Map The Coppola Academy

Hello, I am your instructor!



My name is Germán Coppola. I am the CEO and founder of Yumiwi, an event technology company that uses data to understand attendees at events better. 

I was born in a small South American country called Uruguay. I then moved to Costa Rica when I was still a kid and later in life to Guatemala and finished college in Fort Lauderdale in Florida, where I studied Business, Psychology, and an MBA. From Florida, I moved to Spain to start my own business over 20 years ago. 

I am sharing my life story with you because one thing I realized at an early age is how differently people act and behave depending on the country I was in.

I had to adjust and adapt to their cultural standards, and It always made me think about how big brands manage to adapt and sell their products all over the world, knowing how different we all are.

So how can you target the right audience.? How do you know who is going to buy your product? 

That is why I built this workshop to answer all these questions and help you identify your ideal customer, and help you improve your overall results!

Choose a Pricing Option

"TELL ME AND I FORGET, SHOW ME AND I

REMEMBER, INVOLVE ME AND I UNDERSTAND"


YOU ARE JUST ONE STEP AWAY FROM IDENTIFYING AND DECODING YOUR IDEAL CUSTOMER.